Published Projects
#HereForRMHC
In Nov. 2020, I provided strategic direction for McDonald’s Corp. support of Ronald McDonald House Charities by coordinating the launch of the #HereForRMHC campaign. Along with team members, I helped to identify, vet, negotiate and align on creative content direction of influencers to participate in the #HereForRMHC campaign. Throughout the campaign I monitored, tracked and reported daily updates on influencer content as it was published on various social platforms
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ColorComm C2 Next Gen Summit Recap
After attending C2 Next Generation Summit as a part of ColorComm’s Fellow Class of 2019, I provided a recap of the event and key learnings. ColorComm is an extensive network for women of color in all areas of the communications industry. The organization focuses on helping women advance their careers through leadership training, mentorship and job opportunities.
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https://webershandwickstl.medium.com/creating-your-own-tribe-603345fbdc46
Presidential Debate '16
Covering the 2016 Presidential Debate at Washington University St.Louis was the ultimate media frenzy. As a reporter for the Southeast Arrow, I was able to interview various students on their opinions of the issues surround the 2016 presidential election. Publishing my journalistic account and experiencing the overall atmosphere has been one of my favorite moments.
http://www.southeastarrow.com/script/form/sendlink.php?g=S2348919
Southeast Arrow 'Shoeboxes of Caring'
Southeast Arrow 'Shoeboxes of Caring' service project was sponsored by First State Community Bank. Over 400 foster children in the Southeast Missouri Bootheel benefited from these donations. We delivered over 250 boxes, to New Madrid Family Resource Center. This project also won 1st place in the Campus Engagement/ Promotion Advertising Division for the Missouri College Media Association.
https://www.facebook.com/SoutheastArrow/videos/1137395146363560/