Associate - Weber Shandwick St. Louis

Nov 2020 - Present

Junior Associate | Feb 2019 - Nov 2020

Consumer Intern | Sept 2018 - Feb 2019

• Helps implement and manage influencer relations campaigns, including plan development, vetting, partnering with influencer networks, contracting, creation of creative briefs and content direction.  

• Manages and maintains relationships between influencers and brands to produce high quality content 

• Understanding of various influencer platform tools to analyze engagement, authenticity and brand alignment

• Implements media strategies for earned outreach around various launches, brand activations and campaigns

• Owned media trackers to assist in documenting broadcast, print, online and social coverage hits (Trained on Trendkite, SimilarWeb and TV Eyes software). 

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HBSI Brand Intern - Burson Cohn Wolfe PR Firm

June 2018 - Aug 2018

• Pitched local and national media to gain earned media placements for Special Olympics 50th Anniversary and Bank of America.

• Updated and maintained ongoing media lists geared toward specific assignments and events (CisiconPoint and MuchRack Training).

• Developed media placement spreadsheets to track all earned, owned and paid media for clients. 

• Tracked and monitored 445 stories for Special Olympics 50th Anniversary. 

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Marketing Manager - Southeast Arrow Newspaper

​Aug 2017 - May 2018

• Coordinated Shoeboxes of Caring charity event for local foster children to receive shoeboxes full of toys for Christmas 2017

• Provided 250 shoe boxes for foster children through Shoeboxes of Caring event.  

• Established relationship between promotional content and editorial content.

• Acted as liaison for promotional events held on our behalf with the university. 

• Maintained communication with university officials, on-campus organizations and publishers.

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